:root{
  --ink:#0B0B0C; --ink-2:#141416; --paper:#FBFAF8; --paper-2:#F3F0EB;
  --graphite:#18181B; --slate:#6E6A66; --hair:#E8E4DF; --hair-dark:#2A2A2E;
  --flame:#F26A1B; --flame-light:#F5A623; --flame-deep:#A8430B;
  --flame-bright:#F98B2A; --flame-pale:#FFC46B;
  --white:#FFFFFF; --white-70:rgba(255,255,255,.72);
  --display:"Archivo",system-ui,-apple-system,"Segoe UI",Helvetica,Arial,sans-serif;
  --body:"Manrope",system-ui,-apple-system,"Segoe UI",Helvetica,Arial,sans-serif;
  --col:1120px; --text:640px; --sec:120px;
  color-scheme:light;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;background:var(--ink);overscroll-behavior-y:none}
body{margin:0;background:var(--paper);color:var(--graphite);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden;max-width:100%}
body.funnel-page{background:var(--ink)}
h1,h2,h3{font-family:var(--display);margin:0;text-wrap:balance;letter-spacing:-.02em;line-height:1.05}
p{margin:0}
a{color:inherit;text-decoration:none}
img{max-width:100%}
.wrap{width:100%;max-width:var(--col);margin-inline:auto;padding-inline:24px}
.center{display:flex;flex-direction:column;align-items:center;text-align:center}
.eyebrow{font-family:var(--body);font-weight:700;font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--flame-deep)}
.lede{max-width:var(--text);font-size:19px;color:var(--slate);line-height:1.6}
.sec{padding-block:var(--sec)}
.sec h2{font-size:clamp(34px,4.6vw,52px);font-weight:800;max-width:820px}
.sec .head{gap:18px}
.services{background:var(--paper-2)}
.ph{color:var(--slate);font-style:normal}
.ph::before{content:"["} .ph::after{content:"]"}

/* BUTTONS */
.btn{background:transparent;-webkit-appearance:none;appearance:none;display:inline-flex;align-items:center;justify-content:center;gap:12px;height:62px;padding:0 38px;border-radius:0;font-family:var(--body);font-weight:700;font-size:16px;letter-spacing:.02em;border:1.5px solid transparent;transition:transform .15s ease,border-color .15s ease,box-shadow .15s ease;cursor:pointer;white-space:nowrap}
.btn:hover{transform:translateY(-1px)}
.btn:focus-visible{outline:3px solid var(--flame-light);outline-offset:3px}
.btn-flame{background:linear-gradient(135deg,var(--flame),var(--flame-light));color:var(--ink)}
.btn-ink{background:var(--ink);color:var(--white)}
.btn-ghost-dark{background:var(--ink);border-color:rgba(255,255,255,.28);color:var(--white)}
.btn-ghost-dark:hover{border-color:rgba(255,255,255,.6)}
.btn-ghost-light{border-color:var(--graphite);color:var(--graphite)}
.btn-row{display:flex;gap:0;flex-wrap:wrap;justify-content:center}
.btn-row .btn + .btn{margin-left:-1px}
.btn .arrow{font-size:18px;line-height:1}

/* NAV */
.nav{position:sticky;top:0;z-index:30;padding-top:env(safe-area-inset-top,0px);background:rgba(11,11,12,.85);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--hair-dark)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:68px;gap:24px}
.nav img{height:40px;width:auto;display:block}
.nav ul{display:flex;gap:30px;list-style:none;margin:0;padding:0}
.nav ul a{color:var(--white-70);font-weight:600;font-size:15px}
.nav ul a:hover{color:var(--white)}
.nav .btn{height:46px;padding:0 24px;font-size:14px}
.progress{position:absolute;left:0;right:0;bottom:-1px;height:2px;transform-origin:0 50%;transform:scaleX(0);background:linear-gradient(90deg,var(--flame),var(--flame-pale))}
@media (max-width:820px){.nav ul{display:none}}

/* HERO */
.hero{background:var(--ink);color:var(--white);position:relative;overflow:hidden;padding-block:84px 200px}
.hero::before{content:"";position:absolute;left:50%;top:40%;width:min(760px,150vw);height:min(760px,150vw);transform:translate(-50%,-50%);background:radial-gradient(closest-side,rgba(242,106,27,.30),rgba(242,106,27,.10) 45%,transparent 72%);pointer-events:none}
.hero .wrap{position:relative}
.hero .center{gap:20px}
.hero .eyebrow{color:var(--flame-light)}
.hero h1{font-size:clamp(38px,5.4vw,68px);font-weight:800;max-width:760px;line-height:1.02}
.hero h1 em{font-style:normal;background:linear-gradient(90deg,var(--flame-bright),var(--flame-pale));-webkit-background-clip:text;background-clip:text;color:transparent}
.hero .lede{color:var(--white-70);font-size:18px;max-width:520px}
.hero .btn-row{margin-top:4px}
.hero .note{font-size:13px;color:rgba(255,255,255,.45)}
.hero.slim{padding-block:64px 64px}
.hero.slim h1{font-size:clamp(34px,4.6vw,56px)}

/* VIDEO STAGE */
.stagewrap{background:var(--paper);padding-bottom:56px}
.stage{position:relative;z-index:5;margin-top:-160px;border-radius:0;overflow:hidden;background:var(--ink-2);border:1px solid var(--hair-dark);box-shadow:0 40px 80px -30px rgba(0,0,0,.55);aspect-ratio:16/9}
.stage img.poster,.stage video{width:100%;height:100%;object-fit:cover;display:block}
.stage .play{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:flex-end;gap:14px;padding-bottom:28px;border:0;background:linear-gradient(to top,rgba(11,11,12,.72),transparent 55%);cursor:pointer;color:var(--white);font-family:var(--body);font-weight:700;font-size:15px}
.stage .play .disc{width:64px;height:64px;border-radius:0;background:linear-gradient(135deg,var(--flame),var(--flame-light));display:grid;place-items:center;transition:transform .2s ease}
.stage .play:hover .disc{transform:scale(1.07)}
.stage .play svg{width:22px;height:22px;fill:var(--ink);margin-left:3px}
.stage .play:focus-visible{outline:3px solid var(--flame-light);outline-offset:-6px}
.stagecap{margin-top:16px;text-align:center;font-size:13px;color:var(--slate);letter-spacing:.06em}

/* STATS */
.stats{margin-top:8px;display:grid;grid-template-columns:repeat(3,1fr);width:100%;border:1px solid var(--hair);background:var(--white)}
.stats > div{padding:34px 20px;text-align:center;border-left:1px solid var(--hair)}
.stats > div:first-child{border-left:0}
.stats b{display:block;font-family:var(--display);font-size:clamp(32px,3.6vw,46px);font-weight:800;letter-spacing:-.02em;font-variant-numeric:tabular-nums;line-height:1.1}
.stats > div > span{display:block;margin-top:6px;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--slate);font-weight:700}
@media (max-width:640px){.stats{grid-template-columns:1fr}.stats > div{border-left:0;border-top:1px solid var(--hair)}.stats > div:first-child{border-top:0}}

/* MARQUEE */
.marquee{padding-block:36px 8px;overflow:hidden;width:100%}
.marquee p{text-align:center;font-size:12px;letter-spacing:.2em;text-transform:uppercase;font-weight:700;color:var(--slate);margin-bottom:22px}
.rail{position:relative;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.track{display:flex;gap:0;width:max-content;animation:marq 34s linear infinite}
.rail:hover .track{animation-play-state:paused}
@keyframes marq{to{transform:translateX(-50%)}}
.chip{flex:0 0 auto;height:92px;width:168px;display:grid;place-items:center;background:var(--white);border:1px solid var(--hair);border-left:0}
.chip img{max-height:40px;width:auto;filter:grayscale(1);opacity:.6;transition:filter .2s ease,opacity .2s ease}
.chip:hover img{filter:none;opacity:1}

/* PHOTO SLOTS */
.shot{position:relative;margin:0;display:block;aspect-ratio:4/3;border-radius:0;overflow:hidden;background:linear-gradient(150deg,#1D1D21,#0B0B0C)}
.shot::before{content:"";position:absolute;left:50%;top:50%;width:38px;height:30px;transform:translate(-50%,-70%);border:2px solid rgba(255,255,255,.2);border-radius:0}
.shot::after{content:attr(data-img);position:absolute;left:0;right:0;bottom:16px;text-align:center;font-size:10px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:rgba(255,255,255,.3)}
.shot img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.shot.filled::before,.shot.filled::after{display:none}
.panel .shot::after,.person .shot::after{bottom:auto;top:16px}

/* TWO PANELS */
.panels{display:grid;grid-template-columns:1fr 1fr;gap:0;width:100%}
.panel{position:relative;border-radius:0;overflow:hidden;background:var(--ink)}
.panel .shot{aspect-ratio:4/5;border-radius:0}
.panelcap{position:absolute;left:0;right:0;bottom:0;padding:42px 38px;text-align:left;color:var(--white);background:linear-gradient(to top,rgba(11,11,12,.94),rgba(11,11,12,.5) 58%,transparent)}
.panelcap .k{font-family:var(--display);font-weight:800;font-size:12px;letter-spacing:.22em;color:var(--flame-light)}
.panelcap h3{font-size:clamp(30px,3.6vw,46px);font-weight:800;margin-top:6px}
.panelcap p{margin-top:10px;color:var(--white-70);font-size:16px;max-width:30ch}
@media (max-width:760px){.panels{grid-template-columns:1fr}.panelcap{padding:30px 26px}}

/* TILES */
.tiles{display:grid;grid-template-columns:repeat(3,1fr);gap:0;width:100%;border-top:1px solid var(--hair);border-left:1px solid var(--hair)}
.tile{display:flex;flex-direction:column;gap:0;text-align:left;background:var(--white);border-right:1px solid var(--hair);border-bottom:1px solid var(--hair)}
.tile .shot{aspect-ratio:4/5}
.tile h3{font-size:clamp(22px,2.3vw,30px);font-weight:800;letter-spacing:-.02em;padding:26px 28px}
@media (max-width:900px){.tiles{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.tiles{grid-template-columns:1fr}}
@media (max-width:560px){.tile h3{font-size:22px;padding:22px}}

/* PROCESS */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;width:100%;border-top:1px solid var(--hair);border-left:1px solid var(--hair)}
.step{display:flex;flex-direction:column;gap:0;text-align:left;background:var(--white);border-right:1px solid var(--hair);border-bottom:1px solid var(--hair)}
.step .shot{aspect-ratio:3/4}
.step .num{position:absolute;left:18px;top:12px;z-index:2;font-family:var(--display);font-weight:800;font-size:clamp(32px,3.2vw,46px);letter-spacing:-.03em;color:var(--white);text-shadow:0 2px 24px rgba(0,0,0,.7)}
.step h3{font-size:clamp(24px,2.4vw,32px);font-weight:800;letter-spacing:-.02em;padding:26px 26px 6px}
.step .when{font-size:12px;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--slate);padding:0 26px 26px}
@media (max-width:860px){.steps{grid-template-columns:1fr 1fr}}

/* RESULTS — one case file, three numbers, one receipt */
.results{background:var(--ink);color:var(--white)}
.results .eyebrow{color:var(--flame-light)}
.results .lede{color:var(--white-70)}
.proofnote{font-size:12px;letter-spacing:.18em;text-transform:uppercase;font-weight:700;color:rgba(255,255,255,.45)}
.casefile{width:100%;border:1px solid var(--hair-dark);background:var(--ink-2);overflow:hidden;text-align:left}
.casefile .receipt{aspect-ratio:16/9;border-radius:0;border-bottom:1px solid var(--hair-dark);background:linear-gradient(150deg,#1D1D21,#0B0B0C)}
.casefile .receipt::after{bottom:auto;top:14px}
.casehead{padding:28px 32px 0;display:flex;flex-direction:column;gap:8px}
.casehead .tag{font-size:12px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--flame-light)}
.casehead h3{font-size:clamp(24px,3vw,34px);font-weight:800}
.casehead p{color:var(--white-70);font-size:16px}
.metrics3{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:26px;border-top:1px solid var(--hair-dark)}
.metrics3 > div{padding:26px 30px;border-left:1px solid var(--hair-dark);display:flex;flex-direction:column;gap:6px}
.metrics3 > div:first-child{border-left:0}
.metrics3 .metric{font-family:var(--display);font-weight:800;font-size:clamp(30px,3.6vw,42px);letter-spacing:-.04em;line-height:1;font-variant-numeric:tabular-nums;background:linear-gradient(90deg,var(--flame-bright),var(--flame-pale));-webkit-background-clip:text;background-clip:text;color:transparent}
.metrics3 .metric .ph{color:transparent}
.metrics3 .what{font-family:var(--display);font-weight:700;font-size:16px;letter-spacing:-.01em}
.metrics3 .sub{font-size:13px;color:rgba(255,255,255,.5)}
.casefoot{margin:0;padding:22px 32px;border-top:1px solid var(--hair-dark);font-size:13px;color:rgba(255,255,255,.5);font-variant-numeric:tabular-nums}
@media (max-width:760px){
  .metrics3{grid-template-columns:1fr;padding:22px 24px 0}
  .metrics3 > div{border-left:0;border-top:1px solid var(--hair-dark);padding:18px 0}
  .metrics3 > div:first-child{border-top:0;padding-top:0}
  .casehead{padding:24px 24px 0}
  .casefoot{margin:22px 24px 26px}
}

/* PROOF BOARD — interactive case receipt */
.proofboard{position:relative;background:var(--ink);border-bottom:1px solid var(--hair-dark);padding:30px 32px 26px;text-align:left;overflow:hidden}
.proofboard::before{content:"";position:absolute;left:50%;top:50%;width:min(900px,160%);height:min(900px,160%);transform:translate(-50%,-50%);background:radial-gradient(closest-side,rgba(242,106,27,.16),transparent 70%);pointer-events:none}
.pb-head,.pb-grid,.pb-foot{position:relative}
.pb-head{display:flex;align-items:center;justify-content:space-between;gap:18px;padding-bottom:20px;border-bottom:1px solid var(--hair-dark)}
.pb-head .who{font-family:var(--display);font-weight:800;font-size:20px;letter-spacing:-.02em}
.pb-head .where{font-size:13px;color:rgba(255,255,255,.45);margin-top:2px}
.pb-head .period{text-align:right}
.pb-head .period b{display:block;font-family:var(--display);font-weight:800;font-size:20px;letter-spacing:-.02em}
.pb-head .period span{display:block;font-size:10px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--flame-light);margin-top:3px}
.pb-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:34px;padding-top:24px}
.pb-label{font-size:11px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.45)}

.pb-bars{display:flex;align-items:flex-end;gap:26px;height:210px;margin-top:18px;border-bottom:1px solid var(--hair-dark);padding-bottom:0}
.pb-bar{flex:0 0 96px;display:flex;flex-direction:column;align-items:center;gap:10px;justify-content:flex-end;height:100%;background:none;border:0;padding:0;cursor:default;font:inherit;color:inherit;transition:opacity .18s ease}
.pb-bar .v{font-family:var(--display);font-weight:800;font-size:17px;letter-spacing:-.02em;font-variant-numeric:tabular-nums;color:var(--white-70);transition:color .18s ease}
.pb-bar .col{width:100%;background:#3C3C42;transition:transform .18s ease,filter .18s ease}
.pb-bar.now .col{background:linear-gradient(180deg,var(--flame-pale),var(--flame))}
.pb-bar.now .v{color:var(--white)}
.pb-bars:hover .pb-bar,.pb-bars:focus-within .pb-bar{opacity:.38}
.pb-bars .pb-bar:hover,.pb-bars .pb-bar:focus-visible{opacity:1}
.pb-bar:hover .col,.pb-bar:focus-visible .col{filter:brightness(1.12)}
.pb-bar:focus-visible{outline:3px solid var(--flame-light);outline-offset:4px;border-radius:0}
.pb-key{display:flex;gap:26px;margin-top:10px}
.pb-key span{flex:0 0 96px;text-align:center;font-size:10px;font-weight:700;letter-spacing:.14em;color:rgba(255,255,255,.45)}

.pb-delta{margin-top:20px;display:flex;align-items:baseline;gap:12px;flex-wrap:wrap}
.pb-delta b{font-family:var(--display);font-weight:800;font-size:clamp(34px,4.4vw,48px);letter-spacing:-.04em;line-height:1;font-variant-numeric:tabular-nums;background:linear-gradient(90deg,var(--flame-bright),var(--flame-pale));-webkit-background-clip:text;background-clip:text;color:transparent}
.pb-delta span{font-size:15px;color:var(--white-70);font-weight:700}
.pb-splits{display:flex;gap:0;margin-top:20px}
.pb-splits .pb-split + .pb-split{margin-left:-1px}
.pb-split{flex:1;background:var(--ink-2);border:1px solid var(--hair-dark);padding:18px 20px;transition:border-color .18s ease,opacity .18s ease}
.pb-splits:hover .pb-split{opacity:.45}
.pb-splits .pb-split:hover{opacity:1;border-color:var(--flame)}
.pb-split b{display:block;font-family:var(--display);font-weight:800;font-size:22px;color:var(--flame-pale);letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.pb-split span{display:block;font-size:12px;color:var(--white-70);margin-top:3px}

.pb-rows{margin-top:14px;display:flex;flex-direction:column}
.pb-row{display:flex;align-items:baseline;justify-content:space-between;gap:12px;padding:14px 10px;margin-inline:-10px;border-bottom:1px solid var(--hair-dark);transition:opacity .18s ease,background .18s ease;cursor:default}
.pb-rows:hover .pb-row,.pb-rows:focus-within .pb-row{opacity:.38}
.pb-rows .pb-row:hover,.pb-rows .pb-row:focus-visible{opacity:1;background:rgba(242,106,27,.1)}
.pb-row:focus-visible{outline:2px solid var(--flame-light);outline-offset:0}
.pb-row .k{font-size:14px;color:var(--white-70)}
.pb-row .v{display:flex;align-items:baseline;gap:9px;white-space:nowrap}
.pb-row .n{font-family:var(--display);font-weight:800;font-size:19px;letter-spacing:-.02em;font-variant-numeric:tabular-nums}
.pb-chip{font-size:11px;font-weight:700;padding:3px 9px;border-radius:0;background:rgba(242,106,27,.18);color:var(--flame-pale)}
.pb-chip.flat{background:rgba(255,255,255,.07);color:rgba(255,255,255,.5)}

.pb-note{margin-top:16px;background:var(--ink-2);border:1px solid var(--hair-dark);border-left:3px solid var(--flame);border-radius:0;padding:14px 16px;font-size:14px;line-height:1.5;color:var(--white-70);transition:border-color .18s ease}
.pb-note:hover{border-color:var(--flame);border-left-color:var(--flame-pale)}
.pb-note b{color:var(--white)}
.pb-foot{margin-top:22px;padding-top:16px;border-top:1px solid var(--hair-dark);display:flex;justify-content:space-between;gap:20px;font-size:11.5px;line-height:1.5;color:rgba(255,255,255,.42)}

/* tooltips */
.pb-tip{position:absolute;left:50%;bottom:calc(100% + 10px);transform:translateX(-50%) translateY(4px);
  background:#000;border:1px solid var(--hair-dark);border-radius:0;padding:8px 12px;font-size:12px;line-height:1.45;
  color:var(--white);width:max-content;max-width:230px;opacity:0;visibility:hidden;transition:opacity .16s ease,transform .16s ease,visibility .16s;pointer-events:none;z-index:6;box-shadow:0 12px 30px -10px #000;text-align:left;white-space:normal}
.pb-has-tip{position:relative}
.pb-has-tip:hover > .pb-tip,.pb-has-tip:focus-visible > .pb-tip{opacity:1;visibility:visible;transform:translateX(-50%) translateY(0)}
.pb-row > .pb-tip{left:auto;right:0;transform:translateY(4px)}
.pb-row:hover > .pb-tip,.pb-row:focus-visible > .pb-tip{transform:translateY(0)}

@media (max-width:860px){
  .pb-grid{grid-template-columns:1fr;gap:28px}
  .proofboard{padding:24px 20px 22px}
  .pb-foot{flex-direction:column;gap:8px}
  .pb-bars{height:170px}
}
@media (prefers-reduced-motion:reduce){
  .pb-bar,.pb-row,.pb-split,.pb-tip,.pb-note{transition:none}
}

/* QUOTES */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:0;width:100%;border-top:1px solid var(--hair);border-left:1px solid var(--hair)}
@media (max-width:900px){.grid3{grid-template-columns:1fr}}
.quote{background:var(--white);border-right:1px solid var(--hair);border-bottom:1px solid var(--hair);padding:38px 34px;text-align:left;display:flex;flex-direction:column;gap:18px}
.quote .stars{color:var(--flame);letter-spacing:.1em;font-size:14px}
.quote blockquote{margin:0;font-family:var(--display);font-weight:500;font-size:23px;line-height:1.35;letter-spacing:-.01em}
.quote .by{display:flex;align-items:center;gap:12px;margin-top:auto}
.quote .av{width:40px;height:40px;border-radius:0;background:var(--paper-2);border:1px solid var(--hair)}
.quote .by strong{display:block;font-size:15px}
.quote .by span{font-size:13px;color:var(--slate)}

/* PEOPLE */
.tapnote{font-size:12px;letter-spacing:.18em;text-transform:uppercase;font-weight:700;color:var(--slate)}
.people{display:grid;grid-template-columns:1fr 1fr;gap:0;width:100%;max-width:900px}
.person{position:relative;display:block;padding:0;margin:0;border:0;border-radius:0;overflow:hidden;background:var(--ink);aspect-ratio:4/5;cursor:pointer;font:inherit;color:inherit;-webkit-appearance:none;appearance:none}
.person > img,.person > .shot{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border-radius:0;margin:0;aspect-ratio:auto}
.person .name{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:26px;display:flex;flex-direction:column;gap:3px;text-align:left;color:var(--white);background:linear-gradient(to top,rgba(11,11,12,.92),transparent);transition:opacity .25s ease}
.person .name strong{font-family:var(--display);font-weight:800;font-size:clamp(24px,2.6vw,34px);letter-spacing:-.02em}
.person .name small{font-size:11px;letter-spacing:.2em;text-transform:uppercase;font-weight:700;color:var(--flame-light)}
.person .bio{position:absolute;inset:0;z-index:3;display:grid;place-items:center;padding:34px;background:rgba(11,11,12,.93);opacity:0;visibility:hidden;transition:opacity .28s ease,visibility .28s}
.person[aria-expanded="true"] .bio{opacity:1;visibility:visible}
.person[aria-expanded="true"] .name{opacity:0}
.biotext{color:var(--white);font-size:17px;line-height:1.5;text-align:center;max-width:30ch}
.person:focus-visible{outline:3px solid var(--flame-light);outline-offset:4px}
@media (max-width:600px){.people{grid-template-columns:1fr}}
@media (max-width:640px){.qform .fields{grid-template-columns:1fr}.qform .fields > input:nth-child(even){margin-left:0}}

/* CTA */
.cta{background:var(--ink);color:var(--white);position:relative;overflow:hidden;padding-block:112px}
.cta::before{content:"";position:absolute;left:50%;top:50%;width:min(760px,150vw);height:min(760px,150vw);transform:translate(-50%,-50%);background:radial-gradient(closest-side,rgba(242,106,27,.34),transparent 70%);pointer-events:none}
.cta .wrap{position:relative}
.cta .center{gap:22px}
.cta .eyebrow{color:var(--flame-light)}
.cta h2{font-size:clamp(40px,6vw,72px);font-weight:800;line-height:1}
.cta .lede{color:var(--white-70)}
.cta .note{font-size:13px;color:rgba(255,255,255,.45)}

/* FOOTER */
footer{background:var(--ink);color:var(--white-70);border-top:1px solid var(--hair-dark);padding-top:48px;padding-bottom:calc(40px + env(safe-area-inset-bottom,0px));font-size:14px}
footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:20px}
footer img{height:30px;width:auto;display:block}
footer ul{display:flex;gap:22px;list-style:none;margin:0;padding:0;flex-wrap:wrap}
footer a:hover{color:var(--white)}
footer .fine{width:100%;border-top:1px solid var(--hair-dark);padding-top:18px;font-size:13px;color:rgba(255,255,255,.45);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

/* ======== FUNNEL / QUESTIONNAIRE (book.html) ======== */
.funnel{min-height:100vh;min-height:100svh;background:var(--ink);color:var(--white);display:flex;flex-direction:column;overflow-x:hidden}
.funnel .topbar{padding:calc(22px + env(safe-area-inset-top,0px)) 24px 22px;display:flex;justify-content:center;border-bottom:1px solid var(--hair-dark)}
.funnel .topbar img{height:38px}
.qprogress{height:3px;background:var(--hair-dark)}
.qprogress i{display:block;height:100%;width:0;background:linear-gradient(90deg,var(--flame),var(--flame-pale));transition:width .4s cubic-bezier(.4,0,.2,1)}
.qbody{flex:1;display:flex;align-items:center;justify-content:center;padding:56px 24px calc(80px + env(safe-area-inset-bottom,0px));position:relative;overflow:hidden}
.qbody::before{content:"";position:absolute;left:50%;top:50%;width:min(820px,160vw);height:min(820px,160vw);transform:translate(-50%,-50%);background:radial-gradient(closest-side,rgba(242,106,27,.22),transparent 70%);pointer-events:none}
.qcard{position:relative;width:100%;max-width:720px;text-align:center;display:flex;flex-direction:column;align-items:center;gap:26px}
.qstep{display:none;flex-direction:column;align-items:center;gap:26px;width:100%;animation:qin .35s ease both}
.qstep.on{display:flex}
@keyframes qin{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
.qstep h2{animation:fs-headline-load .72s cubic-bezier(.16,.84,.32,1) both}
@media (prefers-reduced-motion:reduce){.qstep h2{animation:none}}
.qcount{font-size:12px;letter-spacing:.22em;text-transform:uppercase;font-weight:700;color:var(--flame-light)}
.qstep h2{font-size:clamp(30px,4.6vw,52px);font-weight:800;max-width:16ch;line-height:1.04}
.qstep .qsub{color:var(--white-70);font-size:17px;max-width:44ch}
.qopts{display:grid;gap:0;width:100%;max-width:560px}
.qopts.two{grid-template-columns:1fr 1fr}
.qopts > .qopt + .qopt{margin-top:-1px}
.qopts.two > .qopt + .qopt{margin-top:0;margin-left:-1px}
.qform .fields > input{margin:0 0 -1px 0}
.qform .fields > input:nth-child(even){margin-left:-1px}
@media (max-width:520px){.qopts.two{grid-template-columns:1fr}.qopts.two > .qopt + .qopt{margin-top:-1px;margin-left:0}}
.qopt{width:100%;min-height:76px;touch-action:manipulation;padding:22px 28px;border-radius:0;border:1px solid var(--hair-dark);background:var(--ink-2);color:var(--white);font-family:var(--body);font-weight:700;font-size:17px;cursor:pointer;transition:border-color .15s ease,background .15s ease,transform .15s ease;text-align:left;display:flex;align-items:center;justify-content:space-between;gap:14px}
.qopt:hover{border-color:var(--flame);background:#1A1A1E;z-index:2}
.qopt[aria-pressed="true"]{border-color:var(--flame);background:linear-gradient(135deg,rgba(242,106,27,.22),rgba(245,166,35,.12))}
.qopt:focus-visible{outline:3px solid var(--flame-light);outline-offset:3px}
.qback{background:none;border:0;color:rgba(255,255,255,.45);font-family:var(--body);font-size:14px;font-weight:600;cursor:pointer;padding:8px}
.qback:hover{color:var(--white)}

/* PAYOFF + FORM */
.payoff{width:100%;max-width:640px;display:flex;flex-direction:column;gap:22px;align-items:center}
.plan{width:100%;text-align:left;background:var(--ink-2);border:1px solid var(--flame);border-left-width:4px;padding:34px}
.plan .plabel{font-size:11px;letter-spacing:.22em;text-transform:uppercase;font-weight:700;color:var(--flame-light)}
.plan h3{margin-top:10px;font-size:clamp(22px,2.6vw,30px);font-weight:800}
.plan p{margin-top:12px;color:var(--white-70);font-size:16px}
.planrow{margin-top:20px;padding-top:18px;border-top:1px solid var(--hair-dark);display:flex;flex-wrap:wrap;gap:8px}
.planrow span{font-size:12px;letter-spacing:.08em;font-weight:700;padding:9px 15px;border:1px solid var(--hair-dark);color:var(--white-70)}
.qform{width:100%;display:grid;gap:0}
.qform .fields{display:grid;grid-template-columns:1fr 1fr;gap:0}
@media (max-width:560px){.qform .fields{grid-template-columns:1fr}}
.qform input,.qform textarea{width:100%;background:var(--ink-2);border:1px solid var(--hair-dark);border-radius:0;padding:20px 20px;color:var(--white);font-family:var(--body);font-size:16px}
.qform textarea{grid-column:1/-1;min-height:96px;resize:vertical}
.qform input::placeholder,.qform textarea::placeholder{color:rgba(255,255,255,.38)}
.qform input:focus,.qform textarea:focus{outline:none;border-color:var(--flame)}
.qform .btn{width:100%;height:68px;font-size:17px;margin-top:-1px}
.qfine{font-size:13px;color:rgba(255,255,255,.45);text-align:center}
.qdone{display:none;flex-direction:column;align-items:center;gap:18px;text-align:center}
.qdone.on{display:flex}
.payoffhead{font-family:var(--display);font-weight:800;font-size:clamp(26px,3.6vw,38px);letter-spacing:-.02em;margin-top:6px}
/* The tracking animation changes text width, which can re-wrap a headline and
   shove everything under it. Harmless where the headline is the last thing in
   its block; not here — the plan card and the form sit right below it. So this
   one animates opacity and position only. */
.qstep h2.payoffhead{animation:fs-settle .5s cubic-bezier(.16,.84,.32,1) both;max-width:24ch;letter-spacing:-.02em}
.qdone{max-width:620px}
.qdone .tick{width:84px;height:84px;border-radius:0;background:linear-gradient(135deg,var(--flame),var(--flame-light));display:grid;place-items:center;font-size:34px;color:var(--ink);font-weight:800}
.qdone h2{font-size:clamp(30px,4.4vw,46px);font-weight:800}
.qdone p{color:var(--white-70);max-width:40ch}
.qerr{display:none;color:var(--flame-pale);font-size:14px;text-align:center}
.qerr.on{display:block}


/* Calendly popup — squared off to match everything else */
.calendly-badge-widget .calendly-badge-content,.calendly-popup{
  border-radius:0 !important;
  box-shadow:0 10px 30px -12px rgba(0,0,0,.6) !important;
  font-family:var(--body) !important;
  font-weight:700 !important;
  letter-spacing:.01em;
  padding:16px 22px !important;
}
.calendly-badge-widget .calendly-badge-content span{font-weight:700 !important}

/* SCROLL CHOREOGRAPHY — the headline leads, the content follows */
@media (prefers-reduced-motion:no-preference){
  @supports (animation-timeline:view()){

    /* 1. eyebrow arrives, tracking collapsing inward */
    .sec .head .eyebrow,.cta .eyebrow{
      animation:fs-eyebrow linear both;animation-timeline:view();animation-range:cover 2% cover 24%}

    /* 2. the headline sets itself — overshoots tight, springs open, settles.
          its width change nudges everything under it, which is the point. */
    .sec h2,.cta h2{
      animation:fs-headline linear both;animation-timeline:view();animation-range:cover 3% cover 46%}
    /* the first head on a page is already on screen at load — let it resolve at once */
    .head.lead h2{animation-range:cover 0% cover 14%}
    .head.lead .eyebrow{animation-range:cover 0% cover 8%}
    .head.lead .lede,.head.lead .tapnote,.head.lead .proofnote{animation-range:cover 0% cover 18%}

    /* 3. supporting line follows the headline, never with it */
    .sec .head .lede,.cta .lede,.tapnote,.proofnote,.cta .note{
      animation:fs-settle linear both;animation-timeline:view();animation-range:cover 24% cover 52%}

    /* 4. the section's content waits until the words are done */
    .rise{animation:rise linear both;animation-timeline:view();animation-range:cover 26% cover 58%}
    /* tall blocks: cover spans their own height, so they linger at .25 opacity
       far too long. Resolve them shortly after they start entering instead. */
    .casefile.rise,.proofboard.rise{animation-range:entry 0% entry 20%}
    /* a head marked .lead is already on screen at load — let it land at once */
    .head.lead.rise{animation-range:cover 0% cover 16%}
    .tiles.rise,.steps.rise,.grid3.rise,.people.rise,.panels.rise,.cases.rise{animation:none}

    /* 5. inside a grid, each box lands just after the one before it */
    .tiles > *,.steps > *,.grid3 > *,.people > *,.panels > *,.cases > *{
      animation:rise linear both;animation-timeline:view();animation-range:entry 4% cover 42%}
    .tiles > *:nth-child(3n+2),.steps > *:nth-child(4n+2),.grid3 > *:nth-child(3n+2),
    .people > *:nth-child(2),.panels > *:nth-child(2),.cases > *:nth-child(3n+2){
      animation-range:entry 9% cover 46%}
    .tiles > *:nth-child(3n+3),.steps > *:nth-child(4n+3),.grid3 > *:nth-child(3n+3),
    .cases > *:nth-child(3n+3){animation-range:entry 14% cover 50%}
    .steps > *:nth-child(4n+4){animation-range:entry 19% cover 54%}

    /* 6. the reel rises into place as the hero hands off */
    .stage{animation:stagein linear both;animation-timeline:view();animation-range:entry 15% cover 35%}
    .progress{animation:prog linear both;animation-timeline:scroll(root)}
  }

  /* first paint: the hero sets itself the same way, on load, once */
  .hero h1{animation:fs-headline-load .9s cubic-bezier(.16,.84,.32,1) both}
  .hero .eyebrow{animation:fs-eyebrow .6s cubic-bezier(.16,.84,.32,1) both}
  .hero .lede{animation:fs-settle .7s .18s cubic-bezier(.16,.84,.32,1) both}
  .hero .btn-row{animation:fs-settle .7s .3s cubic-bezier(.16,.84,.32,1) both}
}

@keyframes fs-eyebrow{
  from{opacity:.35;letter-spacing:.62em;transform:translateY(8px)}
  to{opacity:1;letter-spacing:.22em;transform:none}
}
@keyframes fs-headline{
  0%{opacity:.42;letter-spacing:.2em;transform:translateY(26px);animation-timing-function:cubic-bezier(.16,.84,.32,1)}
  46%{opacity:1;letter-spacing:-.052em;transform:translateY(0);animation-timing-function:cubic-bezier(.33,0,.2,1)}
  72%{letter-spacing:.004em;animation-timing-function:cubic-bezier(.33,0,.1,1)}
  100%{letter-spacing:-.02em;transform:none}
}
@keyframes fs-headline-load{
  0%{opacity:.2;letter-spacing:.16em;transform:translateY(16px);animation-timing-function:cubic-bezier(.16,.84,.32,1)}
  52%{opacity:1;letter-spacing:-.05em;transform:none;animation-timing-function:cubic-bezier(.33,0,.2,1)}
  78%{letter-spacing:.004em}
  100%{letter-spacing:-.02em}
}
@keyframes fs-settle{
  from{opacity:.25;transform:translateY(20px)}
  to{opacity:1;transform:none}
}
@keyframes rise{
  from{opacity:.25;transform:translateY(38px) scale(.985)}
  to{opacity:1;transform:none}
}
@keyframes stagein{
  from{transform:translateY(34px) scale(.93)}
  to{transform:none}
}
@keyframes prog{to{transform:scaleX(1)}}

/* give the headline room to breathe before the content starts — this is the "slow down" */
.sec .head{margin-bottom:84px}
@media (max-width:900px){.sec .head{margin-bottom:52px}}

/* phones: gentler tracking swing so lines don't re-wrap mid-animation */
@media (max-width:640px) and (prefers-reduced-motion:no-preference){
  @keyframes fs-headline{
    0%{opacity:.16;letter-spacing:.07em;transform:translateY(18px);animation-timing-function:cubic-bezier(.16,.84,.32,1)}
    50%{opacity:1;letter-spacing:-.04em;transform:none}
    100%{letter-spacing:-.02em}
  }
  @keyframes fs-headline-load{
    0%{opacity:.2;letter-spacing:.06em;transform:translateY(12px)}
    100%{opacity:1;letter-spacing:-.02em;transform:none}
  }
}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .track{animation:none}
  .btn{transition:none}.btn:hover{transform:none}
  .qstep{animation:none}
}

}
@media (max-width:560px){
  .qbody{padding:36px 20px calc(56px + env(safe-area-inset-bottom,0px))}
  .qstep h2{font-size:clamp(26px,7.4vw,34px);max-width:14ch}
  .plan{padding:24px 22px}
  .qform .btn{height:58px;font-size:16px}
}
@media (max-width:640px){
  :root{--sec:80px}
  .hero{padding-block:64px 150px}
  .stage{margin-top:-120px;border-radius:0}
  .sec .head{margin-bottom:36px}
}